Digital marketing is the practice of promoting products, services, or brands using digital channels such as websites, social media, search engines, email, and mobile apps. It allows businesses to reach a global audience quickly and cost-effectively while targeting specific groups based on interests, behavior, and demographics. Unlike traditional marketing, digital marketing provides real-time data and insights, helping companies measure performance, understand customer needs, and adjust strategies instantly for better results.

In today’s technology-driven world, digital marketing plays a crucial role in business growth and brand visibility. Techniques like search engine optimization (SEO), content marketing, social media marketing, and online advertising help organizations build trust and engage customers more effectively. As more people rely on the internet for information and shopping, digital marketing continues to evolve, making it an essential tool for staying competitive in the modern marketplace.